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PRWEB) August 4, 2007 -- Guidant Financial Group, the nation's leading retirement account facilitator, announced the addition of Katie Lawrence as public relations specialist. Lawrence's responsibilities include media relations, serving as the company's primary media relations contact and research and management of media contacts, investment clubs and similar, nationwide groups that could actively promote Guidant.
“ One of the greatest challenges for the self-directed IRA industry is spreading the word that IRA holders can use their retirement funds for much more than just stock-market investment... ”
"One of the greatest challenges for the self-directed IRA industry is spreading the word that IRA holders can use their retirement funds for much more than just stock-market investments," says Ryan Myers, vice president of marketing for Guidant Financial Group." Relatively few investors are aware that they can personally invest their IRA funds for purchasing businesses, real estate and so forth before retirement age. The hiring of Ms. Lawrence will go a long way in bringing this news to those looking for more secure business financing and more lucrative investment opportunities or the ability to finance a business without debt."
Lawrence has been with Guidant for more than two years. Before coming on as public relations specialist, she worked as a business development manager for Guidant, managing relationships with franchisers and franchise consultants located in the eastern United States. Prior to this role, Lawrence served as team leader for the client service representatives at Guidant.
"Lawrence excelled in her sales role with Guidant and quickly established herself as the top representative in her department," says Myers. "Her product knowledge and educational background in PR will make her a perfect fit for this new role."
Lawrence has a BA in Journalism and Communications from the University of Oregon. Her related work-experience includes an internship at Paradigm Communications Group, which produces Alaska Airlines and Horizon Air in-flight magazines.
About Guidant Financial Group
Guidant Financial Group is the premier provider of self-directed IRAs and business-funding solutions through IRAs and 401(k)s. Guidant's services allow investors the freedom to make investments in real estate, franchises, businesses, tax liens and more by accessing their retirement accounts without penalty before retirement age. For more information on Self-directed IRAs or Business Financing please visit www.guidantfinancial.com.
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